\ INNOVATION
Exploring the challenges the music industry faces in leveraging historic catalogue music.
Research & development
We are committed to a process of proactive R&D which seeks to explore and address the challenges the music industry faces in leveraging historic catalogue music.
Through bespoke projects, our client work and collaborations with our partners and friends in music, we aim to set standards for how iconic artists engage, grow and monetise their audiences.
Our clients benefit directly from these projects and our ethos to ask questions and push our industry forward.
Get involved
We are building a network of music industry professionals who work in, with and around catalogue music and iconic artists in order to help guide and inform our innovation work.
If you would like to discuss what we are doing, what you do or anything else, please do get in touch. We’d love to hear from you.
Projects
Media Cymru: Development Fund 2
Dark Arts has secured further funding from Media Cymru’s Development Fund to support our innovation work exploring the challenges the music industry faces in leveraging historic catalogue music.
Optimise Music Wales
The Optimise Music Wales project aims to safeguard and enhance the digital visibility of Wales’ musical heritage by supporting some of Wales’ most celebrated artists, including Sir Tom Jones, Catatonia, Manic Street Preachers and Super Furry Animals.
YouTube Audit tool
Dark Arts has developed a YouTube Audit tool which extracts data from any Official Artist Channel (OAC) on YouTube and produces a detailed assessment of the health of uploaded video content and where optimisations and updates should be made.
Digital Health Check tool
Dark Arts has developed a proprietary Digital Healthcheck tool to analyse an artists’ digital footprint across more than 190 data points, covering web presence, streaming platforms, social media, and YouTube.
